Cosmmo v1.0 Alpha released, seriusly?
2013 was supposed to be a year of changes; oh boy I have to agree with that. The biggest change for me so far, has been that I started to take on professionally an old project: “Cosmmo.net”, yes, for the ones that know me, I have had that project for ages, maybe too long!
I think I first started it on year 1999, when I first began to explore the internet and I finally was able to get my hands on a credit card to buy a domain. So, long before Facebook and MySpace, when I started to play with the internet intuitively I wanted to build a site similar to a social network, called “Cosmmo.net”; I have always liked that name, it all started when I was a kid and saw a movie, there was a boy that was called “Cosmmo” and saved a plane from crashing. So I kind of liked the name and started to use it.
So, my first attempts to build a social network were horrible, the technology wasn’t there, my knowledge of computer science wasn’t there and my understanding of social wasn’t there. So its no surprise that I completely failed at building anything useful for anyone. Later on, I saw the success of Facebook and MySpace to understand that the vision was there, but I didn’t feel bad about it, its just that I didn’t have the skills and what it took to build something like that.
Well, true to my vision, I pivoted Cosmmo to become a site for small businesses profiles and for people to connect commercially around their cities. Guess what, another failure, and later I see Yelp come successful again! Are you kidding me, another similar idea makes it. However, this time my failure is mainly due to my lack of understanding of businesses and entrepreneurship.
Again, true to my vision, I keep going. And after leaving another start-up I worked with a friend for 2 years, I have decided this year to re-take on Cosmmo, however, this time using all the lessons I have learn so far.
I am happy to announce that for the first time, I feel I have everything I need to build something useful, something that can add value to people’s lives. And after developing a new vision about entrepreneurship and technology, I feel I am solving a problem that it is worth the challenge.
This time “Cosmmo” has pivoted to become the best way to find local businesses in Latin America. As surprising as it seems, it is still very hard in Latin America to find local businesses on the web and mobile devices. A big reason for that is because there are still many local businesses that don’t have a web presence or if they do, their information is not properly index-able, poorly added, incomplete or plain wrong. Therefore, I have decided to do something about this and to make Cosmmo into a new type of search engine for local businesses.
Cosmmo now is solving the local businesses problem two ways, first by creating a platform where SMB can have profiles with their information; and second, by creating advanced search algorithms, so consumers can easily find any local business they are looking for. You can think of it like a Yelp for Latin America but without the emphasis on the reviews, instead, it adds a twist to the search capabilities. So its not really like Yelp; we are solving a similar problem but our solutions are different.
The core of innovation is in the search capabilities, an space that has tremendous room to growth and full potential for disruption. The search algorithm that I have been implementing analyzes real time data, users preferences, location data, previous search history, related searches and many other parameters to make decisions on local businesses results. I truly believe that the new search algorithm can make better predictions at knowning what a consumer needs, but we have to test it on the real world to be sure.
Lets hope that after many failed attempts at building anything usable I finally get it right! And can make something that people want!
This is a year of many changes, and again, I happened to fall back to an old project.
Is it romanticism? is it stubbornness? or is it simply stupidity? I guess no matter how many things change, some things just never change. And I just don’t know how to give up, that is something that will never change.